Has this ever happened to you?
You get a letter in the mail. You open it, and it reads:
Thank you for being a loyal customer.
Immediately followed by, Yakity-yak, very long boring time suck of a sentence, yada, yada, yada.
This type of letter irritates me, insults my intelligence, and demonstrates that large bureaucratic organization communication is alive and well. Those are it’s good qualities.
It shows that they don’t know my name and likely could care less who I am, anyway. It wastes my time attempting to position the coming message, before it gets around to delivering what is almost always “not good news” manifesting itself as send us more money for the privilege of us serving you.
Then again, maybe it was just sent to the wrong address.